We attempt a first combination of the participatory
technique known as the "citizens' jury" with choice modelling, a
stated-preference technique increasingly favored by environmental economists.
Our application is conducted in the context of water quality improvements under
the Water Framework Directive, the most significant reform in water legislation
in the European Union for many years. We compare results with those of a
conventional choice experiment. We find that the choice experiment format can be
successfully implemented in a "jury" setting, and that moving from an individual
to a collective choice setting produces a change in both values and preferences.
[PUBLICATION ABSTRACT]