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The Rotterdam Demand Model and Its Application in Marketing
Clements, Kenneth W., Selvanathan, E. Antony. Marketing Science. Linthicum: Winter 1988. Vol. 7, Iss. 1; pg. 60, 16 pgs
Abstract (Summary)

The theory of the utility-maximizing consumer describes the way in which consumption of a good depends upon the consumer's income and the prices of the goods. Recently, researchers have focused on combining this popular theory with the empirical analysis of consumption data to form a systemwide approach. An example of this type of approach is the Rotterdam model of Barten (1964) and Theil (1965). The model's strong links with consumer economic theory and its simplicity have contributed to its popularity. A study demonstrated how the Rotterdam model, usually used for broad commodity groups, can be reformulated so that it can be applied to narrower groups of goods, such as beer, wines, and spirits, in order to estimate income and price elasticities of demand. The Rotterdam model allows for the straightforward testing of the block independence hypothesis, which, if confirmed, allows the analyst to confine his attention to variables pertaining only to those goods that are block independent.

Indexing (document details)
Subjects: Utility functions,  Price elasticity,  Microeconomics,  Maximization,  Market research,  Economic theory,  Demand,  Consumer behavior,  Beverages,  Alcohol,  Advertising
Classification Codes 9130 Experimental/theoretical treatment,  7100 Market research,  1130 Economic theory
Author(s): Clements, Kenneth W.,  Selvanathan, E. Antony
Document types: Market Research
Publication title: Marketing Science. Linthicum: Winter 1988. Vol. 7, Iss. 1;  pg. 60, 16 pgs
Source type: Periodical
ISSN: 07322399
ProQuest document ID: 1212995
Document URL:

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